AMA Foundation Announces 2013 Best Books in Marketing

CHICAGO, Jan. 7, 2014 /PRNewswire-USNewswire/ — The American Marketing Association Foundation (AMAF) announce Ed Keller and Brad Fay’s The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace and Daniel Pink’s To Sell is Human: The Surprising Truth About Moving Others as the co-winners of the 2013 Berry-AMA Book Prize for the best book in marketing. The selection of the Berry-AMA Book Prize winners and finalists included a five-member team of marketing experts led by the AMA VP of Publications Robert Lusch, James and Pamela Muzzy Chair in Entrepreneurship and Executive Director, McGuire Center for Entrepreneurship, Eller College of Management, University of Arizona.  The judging panel also included William Cron (Texas Christian University), Michael Krauss (Market Strategy Group), Gordon Wyner (Millward Brown Inc.), and Valarie Zeithaml (University of North Carolina). 
Marketplace News Headlines – Yahoo! News

Short URL: http://globalnewsmagazine.com/?p=3821

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