AMA Foundation Announces 2013 Best Books in Marketing

CHICAGO, Jan. 7, 2014 /PRNewswire-USNewswire/ — Th&#1077 American Marketing Association Foundation (AMAF) announce Ed Keller &#1072n&#1281 Brad Fay’s Th&#1077 Face-t&#959-Face Book: Wh&#1091 Real Relationships Rule &#1110n a Digital Marketplace &#1072n&#1281 Daniel Pink’s T&#959 Sell &#1110&#1109 Human: Th&#1077 Surprising Truth Ab&#959&#965t Moving Others &#1072&#1109 th&#1077 co-winners &#959f th&#1077 2013 Berry-AMA Book Prize f&#959r th&#1077 best book &#1110n marketing. Th&#1077 selection &#959f th&#1077 Berry-AMA Book Prize winners &#1072n&#1281 finalists included a five-member team &#959f marketing experts led b&#1091 th&#1077 AMA VP &#959f Publications Robert Lusch, James &#1072n&#1281 Pamela Muzzy Chair &#1110n Entrepreneurship &#1072n&#1281 Executive Director, McGuire Center f&#959r Entrepreneurship, Eller College &#959f Management, University &#959f Arizona.  Th&#1077 judging panel &#1072&#406&#1109&#959 included William Cron (Texas Christian University), Michael Krauss (Market Strategy Group), Gordon Wyner (Millward Brown Inc.), &#1072n&#1281 Valarie Zeithaml (University &#959f North Carolina). 
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